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ADVERTS

I'm part of the Creatives at Deviceful - a multi-skilled team designing adverts for global brands including BBC, Smirnoff and Skoda.

As part of my time at Deviceful, I rejuvenated the brand and completely redesigned their website. We incorporated illustrations for a more human approach and curved shapes to modernise the look and feel.

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BBC CASE STUDY - LEXUS CARS

BBC wanted me to create adverts that were content drivers to the various custom content on BBC StoryWorks. This included 2 text articles and 1 infographic; my storyboarding and solution to the infographic brief are outlined below.

INFOGRAPHIC OPTION 1:

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The gallery banners were in my storyboard given to the BBC. The swiping gave the advert an interactive element that increases engagement but we also offered a simpler second option.

INFOGRAPHIC OPTION 2: (SELECTED)

The headliner and body text slide into view, followed by the cars slowly zooming in to keep your focus on the product and the CTA of the advert.