I'm part of the Creatives at Deviceful - a multi-skilled team designing adverts for iconic brands including BBC, HSBC and Sky.
As part of my time at Deviceful, I pushed the branding creativity to a new level and redesigned the website. We incorporated illustrations for a more human approach and curved shapes to modernise the feel.
STORYBOARD OPTION 1:
The gallery banners were in my storyboard given to Lexus Cars. The swiping gave the advert an interactive element that increases engagement but we also offered a simpler second option.
INFOGRAPHIC OPTION 2: (SELECTED)
The headliner and body text slide into view, followed by the cars slowly zooming in to keep attention on the product and the CTA.